Fred Perry
Covent Garden, London WC2
Fred Perry Ltd
BuckleyGrayYeoman were asked by Fred Perry Ltd to refurbish and fit-out their new 14,000sqft head-quarter office building. Situated directly opposite Covent Garden Station, the building's prominent London location reflects the ever-growing stature and success of the Fred Perry brand.
Based on a minimal 'white box' refurbishment, the gallery style office floors and reception space was accentuated with key focal pieces and found objects which reflect reflect the brand's strong identity and heritage. The reception space is highlighted by a sculptural piece formed of 400 sheets of plywood forming the reception desk, seating area and signage.