Fred Perry EmQuartier


  • Address: EmQuartier Mall, 4 Sukhumvit Rd, Bangkok, Thailand
    Client: Fred Perry

    Our design for the new Fred Perry store within Bangkok’s EmQuartier mall creates a clear and rational layout which makes use of an engaging display system and a layered and tactile material palette comprised of fair-faced concrete, black steel and timber.

    The store is broken into six zones organised by clothing type which are arranged around a central ‘special zone’. This focal point holds feature goods and is formed of a series of ‘leaf tablets’. These sculptural forms are visually arresting and play on abstractions of the classic Fred Perry logo. Other features include a supersized signature of the Fred Perry laurel wreath logo which creates a striking shopfront that uses ribbed black steel and brass strips.

    As our second Fred Perry store in the Far East, the design demonstrates a development of the design language we have developed for the brand and a move towards a boutique format, intended to situate the brand alongside major luxury brands typically found within large malls in the region.

    Short listed: Retail Week Interiors Awards 2015, International Store of the Year & Best Overseas UK Store Launch
    Photo Credits: Wison Tungthunya