Our design for the new Fred Perry store within Bangkok’s EmQuartier mall creates a clear and rational layout which makes use of an engaging display system and a layered and tactile material palette comprised of fair-faced concrete, black steel and timber.
The store is broken into six zones organised by clothing type which are arranged around a central ‘special zone’. This focal point holds feature goods and is formed of a series of ‘leaf tablets’. These sculptural forms are visually arresting and play on abstractions of the classic Fred Perry logo. Other features include a supersized signature of the Fred Perry laurel wreath logo which creates a striking shopfront that uses ribbed black steel and brass strips.
As our second Fred Perry store in the Far East, the design demonstrates a development of the design language we have developed for the brand and a move towards a boutique format, intended to situate the brand alongside major luxury brands typically found within large malls in the region.