BuckleyGrayYeoman has refurbished the outdated 1,200 sq ft Fred Perry Cologne store to create a contemporary shopping experience which maximizes the impact of the retail space. This project continues the design language BuckleyGrayYeoman has successfully rolled out at stores in London, Munich and Bangkok. The plan arrangement has been reorganised to create two distinctive spaces, with clothing displayed in the front room and accessories and fitting rooms situated to the rear of the store. A simple and understated material palette of galvanized metal, plywood and concrete has been sourced for the refurbishment. Fred Perry Cologne also features super-sized graphics printed directly onto plywood panels used to clad the walls, adding to the bold character of the store.