Buckley Gray Yeoman were asked to provide a design for a new Fred Perry shop in an existing unit in Seoul, South Korea. The existing unit had an abundance of character in the form of rough textures, distressed surfaces, and large windows which we wanted to maintain. Being a raised corner unit meant that there were plenty of opportunities for standing out amongst the surrounding buildings. Painting the external brickwork black defined the unit as being separate to the floors above.
The design maintains the rough textures to the existing walls and floors, and places brightly lit black steel and glass boxes in to the space, to create a bold and interesting contrast of materials. Polishing the existing floor finish to accentuate the markings left by old floor tiles created a grid effect that tied in with the concept of the display fixtures. The design also focusses on presenting smaller collections of products, in line with a new approach adopted by the brand. Adding a hanging ceiling grid over a new launch space allows for flexibility when arranging new collections.
The use of hanging fixtures throughout the shop adds to the feeling of space, maximising the shop floor.