Amr Assaad

Amr Assaad


Driven by a passion for design, Amr finds clear and elegant solutions to complex briefs. He has designed and delivered a range of retail, commercial, residential and masterplanning schemes and believes in a hands-on approach with close involvement and collaboration throughout each project stage.

Amr’s completed projects include: Henry Wood House (2015), the refurbishment a mid-century former BBC building into a 76,000sqft stylish co-working space; the fit-out for The Bloomsbury Building in central London for The Office Group (2016); the conversion of The Black & White Building (2017) and Dept W, the sensitive restoration of a former Edwardian department store in Whitechapel into contemporary offices (2019).

Furthermore, Amr has led our entire collaboration with Fred Perry, which has seen the completion of two offices and fourteen global boutique stores for over a decade. These include flagship stores such as Covent Garden, Coal Drops Yard, Munich, Paris, Seoul and New York.

Amr’s current projects include: Technique, a dramatic re-imagination of an existing 1960’s former printworks and gin distillery into a new art-led creative hub, Moscova 33, which extends and reconfigures an existing building in central Milan and is arranged around a new atrium; The Truman Brewery, where BuckleyGrayYeoman are creating a mixed-use scheme with a new public courtyard comprised of new and existing buildings, and The Goodsyard, a major regeneration scheme in East London for which BuckleyGrayYeoman are designing a large commercial building with retail and public space at ground level for a central plot - the scheme involves extensive negotiations with local pressure groups, residents and Historic England.

Amr completed his diploma at the Architectural Association in 2005 and joined BuckleyGrayYeoman the same year. He became an Associate Director in 2013 and a Director in 2019.


Selected projects
Dept W, 2019
Grace Han store, 2018
The Bloomsbury Building, 2017
The Black & White Building, 2017
Henry Wood House, 2015
Fred Perry (stores worldwide, 2009-)

Career history

Education and qualifications
AA Diploma
BA (Hons) Westminster