WIN Awards Shortlist
11 May 2016
Fred Perry Bangkok has been shortlisted in the 2016 World Interiors News Awards for the Retail category (less than 200 sq m). Located in the newly completed Central Embassy Mall, the brief was to bring the brand’s iconic English identity to an already culturally rich city within a unit providing 1,100 sq ft of retail space.
Upon entering the store, a sculptural wall displaying Fred Perry’s famous Laurel Wreath logo fills the glazed shopfront. The emblem is instantly recognisable amongst the concrete ‘fins’ and creates a dramatic feature visible from the whole second floor. The accessories area to the back of the store is lined with the same tiles used on the London Underground, in a vibrant shade of gold.
The winner will be announced later this year…