New Fred Perry HQ
15 October 2015
BuckleyGrayYeoman has been appointed to design the new headquarters of international fashion brand Fred Perry on Mount Pleasant, London WC1. The project will renovate and extend three 19th century warehouse buildings on the corner of Mount Pleasant and Warner Street, creating 24,000 sq ft of offices, showrooms and exhibition space.
BuckleyGrayYeoman is Fred Perry’s international retail design consultant and has designed a series of successful store interiors for the brand in locations around the UK, Europe and the Far East. The practice was responsible for the fit out of Fred Perry’s current headquarters in Covent Garden, with its award winning reception desk and seating made from CNC cut plywood as a flowing shape extruded from the iconic Fred Perry Laurel Wreath logo.
BuckleyGrayYeoman began the project as the architect for the renovation of the complex of buildings on behalf of a joint venture comprised of Columbia Threadneedle, Stanhope and the Low Carbon Trust, beginning work on site in November 2014. After successful pre-let negotiations were completed by Hatton Real Estate in September 2015, Fred Perry was confirmed as the sole occupier of the building.
As international retail design consultant to the brand BuckleyGrayYeoman has developed a design language for Fred Perry that has its roots in a refinement of urban British street style. The core elements of the style, a stripped back approach, where robust materials and surfaces are exposed and treated with high-quality details and clever graphic techniques found new inspiration in the Victorian warehouses of Mount Pleasant, with their exposed brickwork, timber joists and steel.
The project will complete in 2016 and will target a BREEAM Excellent rating.