Fred Perry Bangkok

8 April 2014

Fred Perry have commissioned us to design their latest international store within the new Central Embassy Mall in Bangkok, Thailand, bringing the brand’s iconic English identity to the already culturally rich city.¬†The long narrow plan arrangement has been designed into three distinct spaces, clothing display as you enter, the central cash desk and the accessories area to the back of the store. Each of these spaces carries their own distinct identity using differing material palettes of concrete, blackened steel and glazed tiles, while also sharing consistent subtle references to Fred Perry’s design heritage. Upon entering, a¬†sculptural wall displaying Fred Perry’s famous laurel wreath logo fills the large glazed shopfront. The Central Embassy Mall is due to open Summer 2014.

The proposed designs…

Site photographs taken March 2014…

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