Monthly Archives: March 2015

Fred Perry has relocated its Covent Garden flagship store from the touristy piazza to a classic Georgian townhouse on Henrietta Street. The store has been designed to allow Fred Perry’s new home to be as flexible as possible, giving the label the opportunity to reinterpret the layout to suit different collections on a seasonal basis, as well as host one-off events on the shopfloor.   The store is a reflection of the building’s history and local area. The timber paneling on one side of the store was based on the old walls found underneath. The original brickwork was left exposed and clothing rails and display units have been installed in the alcoves created by the structural features and chimney breasts of the townhouse….

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